Taco Bells New a Breakfast Menu In The Morning
Fast food is much preferred, and McDonald's saw the opportunity. McDonald's has long been the fast-food leader in the mornings, with its popular Sausage Biscuits, Hotcakes and other items pulling in roughly 20 percent of the company's U.S. sales. But the chain has been facing stiffer competition in recent years, with competitors such as Starbucks and Subway rolling out breakfast sandwiches as well.
McDonald's, which has more than 14,000 U.S. locations, has also said it plans to step up its marketing of breakfast this year as it faces intensifying competition. The president of McDonald's USA, Jeff Stratton, also told the Associated Press that the chain is in the early stages of looking at whether it can extend its breakfast hours.